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  Amina’s world has been consumed by deadlines, uncertainty, and the burden of caregiving for her ailing mother. Her days turned into a mere blur with this nightmare, and she watched as her aspirations of becoming a renowned photographer evaded her. Three years after graduating from the university, she was met with the harsh reality of being a sole provider and caregiver at 25, while she juggles burdensome tasks from freelance gigs.  These gigs don’t cover half the bills for her mother’s medications but Amina is left with no choice but to take them on to cover as much as she can.  She tried selling her portraits on the streets and promoted them on social media but the more she tries, the harder it gets. She barely made enough sales to cover her production and her mother’s upkeep. Sometimes, fees for gigs she worked on go with the wind because of cross-border payment issues. Amina started doubting her talent and any possibility of making a life of worth with photography. She considered

Over the past 24 hours, the surprising removal of the recently appointed Commissioner of Police, Kaduna state has been a cause of worry.  A law enforcement icon and symbol of protection in Kaduna state was stripped from his position and no reason was provided.  Commissioner of Police, Musa Garba Yusuf has just spent 7 months into his appointment but the citizens of Kaduna state have applauded and celebrated his stride towards improving policing and overall protection of citizens and property of Kaduna state.  The crime rate ranging from kidnapping, snatching and grabbing, highway robbery, communal clashes, jungle justice and more have seen a drastic drop.  He has made bold efforts in uniting people of different religions and ethnicities by attending church events and other community building initiatives. He does all these to foster a peaceful coexistence and growth.  He has engaged the youths through entertainment and other skill sets.  Which is why the D. G, Youth Crime Prevention Ini

One of the most powerful elements that drive consumer behavior is: The Fear Factor! Yes, fear The primal emotion that can both freeze us and send us running for the hills. But fear isn't always a bad thing. In marketing and consumer psychology, it can be a potent tool to wield. Fear is a deeply ingrained emotion in all of us. It's hardwired into our brains as part of our survival instincts. While it's essential not to exploit people's fears unethically, understanding how to address existing concerns can be an effective way to influence consumer decisions. As a marketer or business owner, your mission is not to create new fears from thin air (that would be a bit too wicked of a strategy)  But instead, tap into the fears that already reside within the hearts and minds of your target consumers. Let's explore this idea further with an example: Eg: The Global Pandemic Panic Ah, 2020 A year we'll never forget. The fear of death by a virus gripped the entire world, cau

 How to Drive Conversions and Boost Sales In today's digital world, online shopping has become the norm for many consumers. With the vast number of products available online, businesses must compete for the attention of potential customers. One way to stand out from the crowd is by creating persuasive product descriptions that drive conversions and boost sales. In this article, we'll explore the art of writing persuasive product descriptions and provide actionable tips for businesses to improve their product descriptions. Why Persuasive Product Descriptions are Important A persuasive product description can make all the difference in a customer's decision to purchase a product. It not only informs the customer about the product but also sells the benefits of the product. A well-written product description can help create an emotional connection with the customer, ultimately leading to a purchase. Tips for Writing Persuasive Product Descriptions Know Your Audience: Before

Africa is undoubtedly a land of opportunity. The continent has a wide range of untapped resources, a population of over 1 billion people, and a growing middle class.  There are also a number of global organizations and investors interested in investing in Africa.  This article provides an overview of the investment prospects in Africa and the economic climate of the continent. Overview of the investment prospects in Africa The African continent is an exciting place to do business. There are a number of reasons for this, but one of the most important is the growth rate of the continent. Africa is projected to grow by more than twice as much as any other region in the world over the next two decades.  Africa also has a large and growing middle class, which is an important factor in terms of investment opportunities. There are more opportunities for companies that are interested in doing business in Africa and it grows consistently.  Investment opportunities in Africa for global organi

  African businesses have been slowly but surely making inroads into the global market, but they face many challenges in doing so. This article provides tips on how African businesses can succeed in a global market. Analyzing your global business opportunity There are a few things African businesses can do to increase their chances of success in a global market. First, focus on the basics. Make sure your products and services are of the highest quality. Do your research and due diligence to find out what your target market desires and focus on delivering that. Secondly, be relentless in your marketing efforts. Stay on top of the latest trends and strategies, and make use of every available medium to get your message out there. Finally, be prepared to move quickly. The global market is always changing, and you need to be able to keep up with the competition. Having a strong team and a well-organized business structure are essential ingredients for success in a global market. The importa

 The discussion around the eligibility of native African attires to serve as a permissible corporate dress or outfit have been juggled around for quite a long time now and despite the fact that our leaders hold the baton in not relenting on that end, it has shown less or relatively slow effect in our corporate settings and organizations. Our natives, Kaftans, blouses and short pieces are unarguable the most comfortable high end fashion and style pieces around the world. There is no limitation to the types of fabrics, accessories or sewing styles to be achieved on a native wear and the options widen up with each passing day. We have grown our style consciousness to a level where we can level up globally both in quality, creativity and finesse but have been reneging very badly on the general acceptance into all institutions. This is where Somefun Garments comes in. We consider ourselves a vital cogwheel in the movement of gaining native wears its deserved global acceptance where necessar

The craft of comedy has taken a new face and route. The channel of extending humor to intended audience have expanded over the last couple of years. The advent of social media redirected the traffic concentration of comic audience and it has been a major contributor to the growth of platforms like Instagram, Twitter, Tiktok, V-Skit and more. Comedians within this divide identify a comedy niche and style, build a persona online and consistently dish out their content to cater to a set of audience to which his/her content appeal to.   In this piece, we’re taking a look at a circle of online content creators, who create a chunk of their materials with each other but still flaunt individual identities and online personality. These set of creators are: Sydneytalker Nastyblaq Zfancy Pankeeroy   Amidst these creators, artistic content cutting across niches like comedy, dance and choreography, pranks, brand promotional content and more, are things their expertise scribble through to front thei

David  Adedeji   Adeleke . We can all agree he needs no further introduction, yeah? Well ,  let me add he’s 2 7,  a song writer, produce r , music tycoon and philanthropist. OBO as he’s preferably called, which is an acronym for  Omo  Baba  Olowo   and  mea ns  the son of a wealthy man. His career is as good as it can get for a Nigerian /African  artist.   I wrote this article back in 2017 and so much has happened in the last three years I needed to update it. With the current winning streak for  Davido , a person might have to be updating on a monthly basis.     Davido  made a dive into the Nigerian music industry back in 2011 with “back when” featuring  Naeto  C.  It was his  first official single on HKN label which is  Co owned  by his brother  Adewale   Adeleke . Even though  ‘ Back when ’  received massive airplay on our radio and TV channels, it  didn’t really  do the job of driving  Davido  into our hearts and it was just one of those regular songs we come across  everyday . Sub